PUBLICATIONS
"Deep practical knowledge and understanding of Mexican Financial Markets disruption, complemented with solid international experience in both Banking and Fintech"
Mexico Digital Payments settings for change: Fit for Growth Lighthouse
Next Generation Commerce and Smart Digital Payments: Retailers, Bigtechs, Fintechs —Retailers Digital Wallets (see chart).
New Frontiers in Mobile Marketing and Digital Sales Using Data Analytics. #digitalchannels #mobilechannels
(Expanding market reach and engagement). IST Soluciones
Anindya Ghose, a global authority on the #mobileeconomy, presents findings from recent studies measuring the effectiveness of #mobilemarketing promotions [coupons, account opening offers, cross-sell, #digitalsales, etc] including techniques that leverage full information on consumers’ offline moving trajectories [historical shopping patterns — #O2O] for:
> HIGHER REDEMPTION probability,
> FASTER REDEMPTION behavior, and
> HIGHER TRANSACTION amount.
#marketingcampaigns #cognitive).
Based on his book, “Tap: Unlocking the Mobile Economy”, Professor Ghose shows HOW #machinelearning techniques [#analytics, #AI] can be used to offer the right PRODUCT to the right AUDIENCE at the right TIME.
#Retailers transforming Mexican FS:
Towards #platform-based business models. The customer relationship in FS gravitating to #neobancos: Capture 360 information buyers supply; strengthening relationships with 3rd parties and customers. Examples:
Major change in Mexican Digital Payments landscape: Expands and Scales. #G2P, #P2G, #P2B, #B2B
Mexican government disburse social programs funds via electronic means. +25 bill. US dls. for social Program; includes digitally opening bank accounts and support for SPhones.
#BaaS #Platform #Sme #microbusiness #neobanco
Open-Banking Mexican Regulation opens space for #challengerbanks and #neobanks to offer new financial services value propositions. #Smefinance
2019 ® TODOS LOS DERECHOS RESERVADOS.
IST SOLUCIONES